Press Email Templates

12 complete, ready-to-send outreach emails for press, streamers, and podcasters — announcement, demo keys, launch, festivals, follow-ups — plus 20 subject lines and a 5-minute personalization guide. No placeholders, no fluff. Copy, personalize, send.

What's inside

12 complete templatesAnnouncement, demo key offer, launch, festival/Next Fest, embargoed preview, post-launch review request, free update/DLC, thank-you & keep-in-touch — every email written end-to-end.
The follow-up sequenceThe polite nudge + the "breaker" email that gets the highest reply rate in the pack. Two follow-ups, then you stop — with the exact wording.
Streamer & podcaster emailsOutreach tuned for how streamers (content potential) and podcasters (guest angles) actually think — not press-release blasts.
20 subject linesCopy-paste ready, grouped by email type. Game-title-first lines that outperform generic ones.
Personalization guideThe 4 things to customize, the 5-minute workflow, and what to never do — so your emails read personal, not blasted.
Outreach trackerA simple sheet to track who you emailed, follow-up dates, replies, and coverage — because the follow-ups are the whole point.

Free sample — Template 05: the follow-up nudge

Subject: Re: Demo key for [Game Title] — thought of you

Hi [name],

Just floating this back up — I sent [Game Title] your way last week. I know inboxes are a warzone.

The short version: [one-line hook]. Demo: [link]. Key if you want one: [key].

Totally fine if it's not a fit — just let me know and I won't follow up on this one again.

Thanks,
[Your Name]

This is one full template from the pack, exactly as it appears in the download — short, self-contained, with a guilt-free opt-out that paradoxically raises reply rates. The other 11 templates (announcement, demo key, launch, festival, the "breaker" follow-up, streamer, podcaster, embargo, post-launch, update, thank-you) are in the full pack, along with the 20 subject lines and the personalization guide.

One price. No subscription.

$19

12 complete templates + 20 subject lines + personalization guide + outreach tracker. Yours forever.

Pay with Bitcoin — a fresh payment address is generated for every order. No account needed.

FAQ

Are these real, complete emails — or skeletons with [INSERT GAME] placeholders?

Real and complete. Every one of the 12 templates is a full email written end-to-end: greeting, pitch, bullets, ask, and sign-off. You only swap in your game details and one personal reference to their work.

I'm a solo dev with no press contacts. Will this help?

Yes — that's who it's for. The personalization guide includes a targeting section: who to email first (writers who covered games like yours in the last 6 months, small-to-mid outlets, mid-size streamers), and the tracker keeps you organized from zero.

How long are the emails?

Under 200 words for first outreach, under 100 for follow-ups. Journalists skim — these are built for that reality, with one clear ask per email.

What format is the download?

A ZIP of Markdown files: 12 templates in templates/, the subject lines, the personalization guide, and the outreach tracker. Open in any text editor or notes app.